Washington [USA], May 13: According to the above report, total shipments of the global tablet market increased slightly from 30.6 million units in the first quarter of 2023 to 30.8 million units in the first quarter of 2024. This is the first time this market has increased shipments since the second quarter of 2021 and then gradually saturated. This growth is expected to stem from the start of a new replacement cycle, although long-term volumes are unlikely to match the spike seen during the Covid-19 pandemic. However, the switch to high-end tablets is a good opportunity as consumers look for more productive devices.
However, the shipments of Apple and Samsung in the first quarter of 2024 decreased by 8.5% and 5.8% respectively compared to the same period in 2023. Therefore, in the first quarter of 2024, Apple's market share decreased from 35, 2% to 32%, Samsung decreased from 23.2% to 21.7%. This is the situation of both Apple and Samsung in the smart mobile phone (smartphone) market according to a report also published by IDC in April.
Meanwhile, despite being subject to many sanctions from the US, Huawei in the past quarter had a high increase in tablet shipments, up to 43.6% over the same period last year, increasing its market share from 6. 6% to 9.4%.
According to IDC analysis, Apple faced a lull last year due to the economic downturn and lack of new models, leading to a decrease in shipments. And Samsung suffered from strong competition in Europe and Asia-Pacific, along with a lack of attractive new products, so it also declined. However, Samsung is focusing on improving user experience by integrating artificial intelligence (AI) technologies into its latest products and focusing on high-end tablet lines to take advantage of the replacement cycle. so this year. This may create an opportunity for Samsung to achieve better results in the near future.
Huawei's growth is assessed to be thanks to the revival of the Chinese domestic market, while Lenovo has reaped results thanks to many new products, and Xiaomi has made good use of market expansion.
Source: Thanh Nien Newspaper
